全文可编辑-Brand KPIs for soft drinks Campa Cola in India-外文版培训课件（2025.2）.ppt

CONSUMERBRANDBrandKPIsforsoftdrinks:CampaColainIndiaConsumerInsightsreportOctober2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpactIntroduction:studydetailsThereportMethodologyThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.Design:OnlineSurveyDuration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.5000Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,consumption,loyalty,andmediabuzz.Sample:Internetusers,aged18-64,quotassetongenderandageThisreportisbasedonCampaCola’sperformanceinthesoftdrinkmarket.Fieldwork:April-May2024IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.2Notes:Forthisreport“Usage”indicatesthespecific“Consumption”Sources:StatistaConsumerInsightsGlobal,asofOctober2024

68%ofCampaColaconsumersdisplayloyaltytowardsthebrandIntroduction:keyinsightsWhodoesthebrandappealto?Howdoesthebrandperforminthemarket??CampaCola’sbrandingresonateswithMillennials?CampaColaranksoutsidetheTop10inawarenesssimilarlytootherbrandsintheindustrywithinthesoftdrinkmarket?CampaColagenerallyappealstomenmorethan?ThepopularityratingofCampaColais32%women?CampaColaranksoutsidetheTop10inconsumption?AmongCampaColaenthusiasts,40%fallunderthehigh-incomecategory?Intermsofloyalty,CampaColaisoutsidetheTop10inIndia?Consumerswanttheirsoftdrinkbrandstohavecoolness,honesty/t