全文可编辑-Brand KPIs for soft drinks Coca-Cola in the United States-外文版培训课件（2025.2）.ppt

CONSUMERBRANDBrandKPIsforsoftdrinks:Coca-ColaintheUnitedStatesConsumerInsightsreportOctober2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpactIntroduction:studydetailsThereportMethodologyThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.Design:OnlineSurveyDuration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.5000Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,consumption,loyalty,andmediabuzz.Sample:Internetusers,aged18-64,quotassetongenderandageThisreportisbasedonCoca-Cola’sperformanceinthesoftdrinkmarket.Fieldwork:April-May2024IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.2Notes:Forthisreport“Usage”indicatesthespecific“Consumption”Sources:StatistaConsumerInsightsGlobal,asofOctober2024

86%ofCoca-ColaconsumersdisplayloyaltytowardsthebrandIntroduction:keyinsightsWhodoesthebrandappealto?Howdoesthebrandperforminthemarket??Coca-Cola’sbrandingresonatesmorewithMillennials?Coca-Colaranksfirstinawarenesswithinthesoftdrinkmarket?Coca-Colagenerallyappealstomenmorethanwomen?ThepopularityratingofCoca-Colais60%?Coca-Colaranksfirstinconsumption?AmongCoca-Colaenthusiasts,37%fallunderthehigh-incomecategory?Intermsofloyalty,Coca-ColaisthirdintheUnited?ConsumerswanttheirsoftdrinkbrandstohaveStatesauthenticity,highvalue,andhonesty/trustworthiness?Coca-Colahasascoreof