全文可编辑-Brand KPIs for yogurt YoCrunch in the United States-外文版培训课件（2025.2）.ppt

CONSUMERBRANDBrandKPIsforyogurt:YoCrunchintheUnitedStatesConsumerInsightsreportOctober2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpactIntroduction:studydetailsThereportMethodologyThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.Design:OnlineSurveyDuration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.7500Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,consumption,loyalty,andmediabuzz.Sample:Internetusers,aged18-64,quotassetongenderandageThisreportisbasedonYoCrunch’sperformanceintheyogurtmarket.Fieldwork:April-July2024IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.2Notes:Forthisreport“Usage”indicatesthespecific“Consumption”Sources:StatistaConsumerInsightsGlobal,asofOctober2024

83%ofYoCrunchconsumersdisplayloyaltytowardsthebrandIntroduction:keyinsightsWhodoesthebrandappealto?Howdoesthebrandperforminthemarket??YoCrunch’sbrandingresonatesmorewithMillennials?YoCrunchrankseighthinawarenesswithintheyogurtmarket?YoCrunchgenerallyappealstowomenmorethanmen?ThepopularityratingofYoCrunchis37%?YoCrunchranksfourthinconsumption?AmongYoCrunchenthusiasts,31%fallunderthehigh-incomecategory?Intermsofloyalty,YoCrunchisthirdintheUnited?ConsumerswanttheiryogurtbrandstohavehighStatesvalue,authenticity,andhonesty/trustworthiness?YoCrunchhasascoreof17%formediabuzz3Sourc