全文可编辑-brand kpis fuer antiviren und sicherheitssoftware mcafee in den vereinigten staaten-外文版培训课件（2025.2）-worldreportmarket.pptVIP

CONSUMERBRANDBrandKPIsforantivirussecuritysoftware:McAfeeintheUnitedStatesConsumerInsightsreportNovember2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpactIntroduction:studydetailsThereportMethodologyThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.Design:OnlineSurveyDuration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.3750Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,usage,loyalty,andmediabuzz.Sample:Internetusers,aged18-64,quotassetongenderandageThisreportisbasedonMcAfee’sperformanceintheantivirussecuritysoftwaremarket.Fieldwork:August-September2024IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.2Notes:Sources:StatistaConsumerInsightsGlobal,asofNovember2024

81%ofMcAfeeusersdisplayloyaltytowardsthebrandIntroduction:keyinsightsWhodoesthebrandappealto?Howdoesthebrandperforminthemarket??McAfee’sbrandingresonatesmorewithGenX?McAfeegenerallyappealstowomenmorethanmen?McAfeerankssecondinawarenesswithintheantivirussecuritysoftwaremarket?ThepopularityratingofMcAfeeis57%?McAfeeranksfirstinusage?AmongMcAfeeenthusiasts,42%fallunderthehigh-incomecategory?Consumerswanttheirantivirussecuritysoftwarebrandstohavehonesty/trustworthiness,reliability,andhighvalue?Intermsofloyalty,McAfeeisthirdintheUnitedStates?McAfeehasascoreof34%formediabuzz3Sources:Statis