全文可编辑-Brand KPIs for soft drinks Schweppes in Brazil-外文版培训课件（2025.2）.ppt

CONSUMERBRANDBrandKPIsforsoftdrinks:SchweppesinBrazilConsumerInsightsreportOctober2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpactIntroduction:studydetailsThereportMethodologyThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.Design:OnlineSurveyDuration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.5000Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,consumption,loyalty,andmediabuzz.Sample:Internetusers,aged18-64,quotassetongenderandageThisreportisbasedonSchweppes’performanceinthesoftdrinkmarket.Fieldwork:April-May2024IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.2Notes:Forthisreport“Usage”indicatesthespecific“Consumption”Sources:StatistaConsumerInsightsGlobal,asofOctober2024

87%ofSchweppesconsumersdisplayloyaltytowardsthebrandIntroduction:keyinsightsWhodoesthebrandappealto?Howdoesthebrandperforminthemarket??Schweppes’brandingresonatesmorewithGenX?SchweppesranksoutsidetheTop10inawarenesswithinthesoftdrinkmarket?Schweppesgenerallyappealstowomenmorethanmen?ThepopularityratingofSchweppesis44%?Schweppesranksseventhinconsumption?Intermsofloyalty,SchweppesisthirdinBrazil?Schweppeshasascoreof19%formediabuzz?AmongSchweppesenthusiasts,42%fallunderthehigh-incomecategory?Consumerswanttheirsoftdrinkbrandstohaveauthenticity,reliability,andhonesty/trustworth