全文可编辑-Brand KPIs for spirits Captain Morgan in the United States-外文版培训课件（2025.2）.ppt

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2025-05-24 发布于广东
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全文可编辑-Brand KPIs for spirits Captain Morgan in the United States-外文版培训课件（2025.2）.ppt

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CONSUMERBRANDBrandKPIsforspirits:CaptainMorganintheUnitedStatesConsumerInsightsreportDecember2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpactIntroduction:studydetailsThereportMethodologyThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.Design:OnlineSurveyDuration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.5000Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,consumption,loyalty,andmediabuzz.Sample:Internetusers,aged18-64,quotassetongenderandageThisreportisbasedonCaptainMorgan’sperformanceinthespiritmarket.Fieldwork:April-May2024IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.2Notes:Forthisreport“Usage”indicatesthespecific“Consumption”Sources:StatistaConsumerInsightsGlobal,asofDecember2024

76%ofCaptainMorganconsumersdisplayloyaltytowardsthebrandIntroduction:keyinsightsWhodoesthebrandappealto?Howdoesthebrandperforminthemarket??CaptainMorgan’sbrandingresonatesmorewith?CaptainMorganrankssixthinawarenesswithintheMillennialsspiritmarket?CaptainMorgangenerallyappealstomenmorethan?ThepopularityratingofCaptainMorganis32%women?CaptainMorganranksoutsidetheTop10in?AmongCaptainMorganenthusiasts,37%fallunderconsumptionthehigh-incomecategory?Intermsofloyalty,CaptainMorganisoutsidetheTop?Consumerswanttheirspiritbrandstohave10intheUnitedStatesauthenticity,highva