全文可编辑-Brand KPIs for yogurt Weihenstephan in Germany-外文版培训课件（2025.2）.ppt

CONSUMERBRANDBrandKPIsforyogurt:WeihenstephaninGermanyConsumerInsightsreportOctober2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpactIntroduction:studydetailsThereportMethodologyThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.Design:OnlineSurveyDuration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.7500Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,consumption,loyalty,andmediabuzz.Sample:Internetusers,aged18-64,quotassetongenderandageThisreportisbasedonWeihenstephan’sperformanceintheyogurtmarket.Fieldwork:April-July2024IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.2Notes:Forthisreport“Usage”indicatesthespecific“Consumption”Sources:StatistaConsumerInsightsGlobal,asofOctober2024

88%ofWeihenstephanconsumersdisplayloyaltytowardsthebrandIntroduction:keyinsightsWhodoesthebrandappealto?Howdoesthebrandperforminthemarket??Weihenstephan’sbrandingresonatesmorewithGen?WeihenstephanrankstenthinawarenesswithintheXyogurtmarket?Weihenstephangenerallyappealstowomenmore?ThepopularityratingofWeihenstephanis33%thanmen?WeihenstephanranksoutsidetheTop10in?AmongWeihenstephanenthusiasts,35%fallunderconsumptionthehigh-incomecategory?Intermsofloyalty,Weihenstephanissecondin?ConsumerswanttheiryogurtbrandstohavehighGermanyvalue,honesty/trustworthiness,andsustainability?Weihenstepha