全文可编辑-brand kpis fuer auto und motorrad onlineshops carwow in deutschland-外文版培训课件（2025.2）-worldreportmarket.ppt

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全文可编辑-brand kpis fuer auto und motorrad onlineshops carwow in deutschland-外文版培训课件（2025.2）-worldreportmarket.ppt

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CONSUMERBRANDBrandKPIsforcarmotorcycleonlineshops:carwowinGermanyConsumerInsightsreportDecember2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpactIntroduction:studydetailsThereportMethodologyThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.Design:OnlineSurveyDuration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.3750Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,usage,loyalty,andmediabuzz.Sample:Internetusers,aged18-64,quotassetongenderandageThisreportisbasedoncarwow’sperformanceinthecarmotorcycleonlineshopmarket.Fieldwork:March-April2024IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.2Notes:Sources:StatistaConsumerInsightsGlobal,asofDecember2024

57%ofcarwowusersdisplayloyaltytowardsthebrandIntroduction:keyinsightsWhodoesthebrandappealto?Howdoesthebrandperforminthemarket??carwow’sbrandingresonatesmorewithBaby?carwowrankstenthinawarenesswithinthecarBoomersmotorcycleonlineshopmarket?carwowgenerallyappealstomenmorethanwomen?Thepopularityratingofcarwowis21%?Amongcarwowenthusiasts,56%fallunderthehigh-?carwowrankseighthinusageincomecategory?Intermsofloyalty,carwowisoutsidetheTop10in?Consumerswanttheircarmotorcycleonlineshopbrandstohavereliability,honesty/trustworthiness,andhighvalueGermany?carwowhasascoreof18%formediabuzz3Sources:StatistaConsu