国贸电子商务模式对企业管理影响研究正文.pdfVIP

电子商务使职业经理人能够轻松高效地开展电子商务，实现贸易的低成本高

效益。实践证明，电子商务对企业的发展，尤其是企业管理会产生巨大的影响。

电子商务的出现使企业的客户关系管理变得更加便捷有效，为企业的组织结构和

供应链的重组创造了条件，让企业的竞争力得以充分的发挥。近几年电子商

务呈破竹之势迅速发展，但在高速发展的同时也遭遇到一些瓶颈，众多的电

子商务运营出现亏损。本文结合在电子商务环境下企业的优势与趋势，

为适应网络的发展，提出在电子商务环境中使企业的运作和组织管理模

式得到全面创新，对于实现企业的持续稳定发展具有重要的意义。

：企业；电子商务模式；企业管理

Thestudiesoftheinfluenceofe-businessmodelstobusiness

management

E-commerceenablesoperatorstoefficientlydevelope-commerceinsavingtime

andefforts,whichachievecost-effectivetrade.Asthepracticehasprovedthatthe

developmentofe-commerceenterprises,especiallycorporatemanagement,willhave

ahugeimpact.Itmakesthemanagementofcustomersrelationshipsoftheenterprise

moreconvenientandeffective,andsupporttheconditionforthereconstructionofthe

organization,thusthecorecompetitivenessofenterpriseshasbeenmorefully

exploited.Therapiddevelopmentofe-commercewasirresistibleforce,inrecent

years,butmostenterpriseshavealsoencounteredanumberofbottlenecksthatmany

e-commercesitesoperatingataloss.Thisarticleillustratesbusinesstrendsandthe

advantagesofe-commerceenvironment,andproposesenterprise-wideinnovationin

e-commerceenvironmentOperationalandorganizationalmanagementmodeltoadapt

tothedevelopmentofnetworkinformationtechnology.Itisimportantsignificancefor

enterprisetoachievesustainedstabledevelopment.

Keywords:enterprise;Businesse-commerce;Businesse-commercemodel;

enterprisemanagement