全文可编辑-印度珠宝品牌关键绩效指标KPI分析报告：蒂梵尼(TIFFANYCO.)-外文版培训课件.pptVIP

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CONSUMERBRAND

BrandKPIsforjewelry:TiffanyCo.inIndia

ConsumerInsightsreport

September2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpact

Introduction:studydetails

ThereportMethodology

ThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.

Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,ownership,loyalty,andmediabuzz.

ThisreportisbasedonTiffanyCo.’sperformanceinthejewelrymarket.

IfyouwouldliketofindoutmoreabouttheConsumerInsightsatortheBrandProfiler,pleaseclickthelinkbelow.

Design:OnlineSurvey

Duration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Regions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.2500

Sample:Internetusers,aged18-64,quotassetongenderandage

Fieldwork:February-March2024

2

Notes:Forthisreport“Usage”indicatesthespecific“Ownership”

Sources:

ConsumerInsightsGlobal,asofSeptember2024

72%ofTiffanyCo.ownersdisplayloyaltytowardsthebrandIntroduction:keyinsights

Whodoesthebrandappealto?

•TiffanyCo.’sbrandingresonatesmorewithGenX•TiffanyCo.generallyappealstomenmorethan

women

•AmongTiffanyCo.enthusiasts,46%fallunderthehigh-incomecategory

•Consumerswanttheirjewelrybrandstohaveauthenticity,honesty/trustworthiness,andhighvalue

Howdoesthebrandperforminthemarket?•TiffanyCo.ranksoutsidetheTop10inawarenesswithinthejewelrymarket

•ThepopularityratingofTiffanyCo.is25%

•TiffanyCo