英国银行用户分析报告：Royal Bank of Scotland-外文版培训课件2024.7,temu.pptVIP

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CONSUMERSBRANDS

Banks:RoyalBankofScotlandcustomersintheUnited

Kingdom

ConsumerInsightsreport

May2024

ConsumerInsightsGlobalsurvey

Introduction

ReportoverviewGlobalsurveymethodology

(1)

ThisreportoffersthereaderacomprehensiveoverviewofRoyalBankofScotlandcustomersintheUnitedKingdom:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.

Additionally,thereportallowsthereadertobenchmarkRoyalBankofScotlandcustomersintheUnitedKingdom(’’brandusers’’)againstUKbankingcustomersingeneral(’’categoryusers’’),andtheoverallUKconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingtheUnitedKingdom)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofMay2024

CHAPTER01

Managementsummary•Brandusage

•Keyinsights

RoyalBankofScotlandisthetenthmostusedbankintheUKwithBarclaysinfirstplace

Managementsummary:brandusageandcompetition

Top10mostusedbanksintheUK

Barclays

16%

HSBCBank

13%

LloydsBank

12%

Halifax

11%

Santander

NationalWestminsterBank(NatWest)

NationwideBuilding