英国移动运营商用户分析报告：Tesco Mobile-外文版培训课件2024.7，联通，电信.ppt

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CONSUMERSBRANDS

Mobilecarriers:TescoMobile

customersintheUnited

KingdomConsumerInsightsreport

June2024

ConsumerInsightsGlobalsurvey

Introduction

ReportoverviewGlobalsurveymethodology

(1)

ThisreportoffersthereaderacomprehensiveoverviewofTescoMobilecustomersintheUnitedKingdom:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.

Additionally,thereportallowsthereadertobenchmarkTescoMobilecustomersintheUnitedKingdom(’’brandusers’’)againstUKsmartphoneusersingeneral(’’categoryusers’’),andtheoverallUKconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingtheUnitedKingdom)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofJune2024

CHAPTER01

Managementsummary•Brandusage

•Keyinsights

TescoMobileistheseventhmostusedmobilecarrierintheUKwithEEinfirstplace

Managementsummary:brandusageandcompetition

Top10mostusedmobilecarriersintheUK

EE

O19%

18%Vodafone

12%

Three

9%

SkyMobile

GiffGaff

TescoMob7%

7%

BT

5%

VirginMobile

Lebar3%

34

Notes:Whichofthesemobilecarriers