全文可编辑-中国智能音箱用户分析报告：Honor荣耀-培训课件.pptVIP

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CONSUMERSBRANDS

Smartspeakers:Honorowners

inChinConsumerInsightsreport

August2024

ConsumerInsightsGlobalsurvey

Introduction

ReportoverviewGlobalsurveymethodology

(1)

ThisreportoffersthereaderacomprehensiveoverviewofHonorownersinChina:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.

Additionally,thereportallowsthereadertobenchmarkHonorownersinChina(’’brandusers’’)againstChineseownersofsmartspeakersingeneral(’’categoryusers’’),andtheoverallChineseconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingChina)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofAugust2024

CHAPTER01

Managementsummary•Brandusage

•Keyinsights

Honorranksoutsidethetop10ofmostownedsmartspeakerbrandsinChinaManagementsummary:brandusageandcompetition

Top10mostownedsmartspeakerbrandsinChina

AppleHomePod

31%

HuaweiAI

23%

Redmi

Edifie21%

21%Xiaomi/Mi

18%

TianmaoJingling(AliGenie)

Haier

AmazonEc12%

12%

1Xiaoduathome

Doss9%

94

Notes:Whichsmartspeakerwithanintegratedvirtualassis