Unit1 Extended Reading 精品课件公开课课件.pptxVIP

B5U1ExtendedReading Advertising: thepowerofpersuasionBYG.Z

StructureAdvertisingPart1(P1,2) Part2(P3~6) Part3(P7)simple__________ ______ofpersuading ___________________ historymassmediaa_________slogana“brand__________”product_________introductiondefinitionwaysmemorableambassadorplacementsummary

Part1simpleintroduction Whatisadvertising?Whatdeterminesthewayofadvertising?Itreferstotheactivityofpromotingaproductorservice.Inotherwords,ittriestopersuadepeopletobuyaproductorservice.Massmedia. →

Part2waysofpersuadingmassmedia amemorableslogana“brandambassador” productplacementREASONS?

Part2waysofpersuadingReasonsformassmediareachessomanypeopleatpeaktimescreateadesiretobuy→topromoteaproductorservice

Part2waysofpersuadingFeaturesofamemorableslogansimplebutimpressivelanguageappealtoouremotions→tomakeusremembertheproductorservicebeingadvertised→canboostsalesandevenbecomepartofpopularcultureWhat’syourfavoriteslogan?

I’mlovingit.Justdoit.Adiamondlastsforever.Meltinyourmouth,notinyourhand.Thinkdifferent.

PleasetranslateitintoChinese.NewYorkStatelotteryHey,youneverknow.

Part2waysofpersuadingReasonsfora“brandambassador”Themorewelikethebrandambassador,themorewewillbeattractedtobuytheproduct.

Part2waysofpersuadingWherecanfindproductadvertisements?filmswithhugebox-officesuccessandTVshowswithhighratingsvideogamesAnyotherplaces?

Appreciateanadvertisementfromtheaspectmentionedbefore.

Products:Full-coverswimsuitsforwomenPlacement:afamousdesertofDubaiAmbassador:RahaMoharrak,thefirstSaudiwomanwhoreachedthetopofMountEverestSlogan：BeyondtheSurface

Part3summaryWhat’sthedifferencebetweenpastandpresentadvertising?Why?What’stheeffect?Now,advertisingisbecomingmoredigitalandmorepersonalized.Wearetargeted.CUSTOMERS:feelmorevalued;enablethemto