2024年B2B买家报告-英文版.pptxVIP

2024InsightsTrendsReportTripleThreat:3Game-ChangingInsightsNewGuidelinesforRockingtheB2BBuyerJourneySlayYourNextCampaign!TheHottestSocialMediaStrategyInspo,Page34Effortless“It”BrandStatusYes,It’sThatEasy!(WiththeRightPeopleOFC)Always-OnMarketing:AreYouIn?TheTrendEveryone’sTalkingAbout,Page101,500B2BBuyersSpeakUpADigitalzoneSpecialReportPage8WillBlowYourMarketingMindTheFutureIsHere,andItLooksMillennialB2BBUYERBEAT

Injustfiveyears,we’veseensignificanttechnologicalleapsinAI,changingpoliticaltides,andmajorshiftsintheglobaleconomy.Thesetransformationshavereshapedindustries,alteredconsumerexpectations,andincreasedcompetition.EnternewB2Bbuyingbehavior,withdecision-makersreportingfeelingincreasinglypressedfortime,brandauthoritymakingacomeback,andagrowinggenerationalgapinmediaconsumption–thingshavechanged.B2Bcompaniesareatachallenging,butexciting,inflectionpointfullofopportunity–andtheB2Bbuyerisheretohelproadmaptheway.WelcometotheageoftheempoweredB2Bconsumer.Wherebrandswereoncethedriversofthejourneyandauthorsofthefunnel,theyarenowridinginthepassengerseatwhilebuyerstakethewheel.AndasthemodernB2Bbuyercontinuestoevolve,it’sdifficulttopinpointwhat’sdrivingtheirbuyingdecisionsandinfluencingtheirmotivationsinthemarket–forcinganewculturedominatedbydynamiclisteningoverrigidassumptions.Withthisnewerainmind,we’vegatheredinsightsfrom1,500B2Bpurchasedecision-makersfromaroundtheworldtohearstraightfromthesourceaboutwhatmakesB2Bbuyerstick.Fromtheinitialstagesofidentifyinganeedtothefinalselectionofavendor,weexaminedthepreferencesoftoday’sB2Bdecision-makerstoanswerthequestionswegetmostfromourclientsandfellowB2Bmarketers:?