MOOC 商务英语-北京交通大学 中国大学慕课答案网课.docx

MOOC商务英语-北京交通大学中国大学慕课答案随堂测验

1、问题：1.Whichofthefollowingmeans“品牌精髓”?

选项：

A、brandname

B、brandloyaltyC、brandessence

D、brandstretching

正确答案：【brandessence】

2、问题：2.Howdoyousay品牌意识inEnglish?

选项：

A、brandawareness

B、brandloyalty

C、brandessence

D、brandstretching

正确答案：【brandawareness】

3、问题：3.Howdoyousay品牌延伸inEnglish?

选项：

A、brandawareness

B、brandloyaltyC、brandessence

D、brandstretching

正确答案：【brandstretching】

4、问题：4.referstothetendencytoalwaysbuyaparticularbrand.选项：

A、brandawareness

B、brandloyaltyC、brandessence

D、brandstretching

正确答案：【brandloyalty】随堂测验

1、问题：Direction:readeachpassageandidentifyhowtheinformationisbeing

organized.1.Ice-creamisadeliciousfrozentreatthatcomesinamanydifferentcolors

andflavors.Twoofmyfavoriteflavorsarestrawberryandchocolate.Thoughbothof

theseflavorsaredelicious,strawberrymaycontainpiecesoffruitwhilechocolateusually

willnot.Eventhoughmorechocolateice-creamissoldacrossthecountryannuallythanstrawberry,theybothtastegreatwithmilk.

选项：

A、causeandeffect

B、sequence/process

C、compareandcontrastD、chronological

正确答案：【compareandcontrast】

2、问题：Direction:readeachpassageandidentifyhowtheinformationisbeing

organized.2.Theice-creamshoparoundthecornerfrommyhousehasthebestice-

creaminthecity.Whenyoufirstwalkinside,thereisalongchromecounterwith

matchingstoolsextendingalongsidethefarwall.Rightwherethecounterstops,the

boothseatingbegins.Therearelotsofold-timeyknickknacksonthewallsandchromenapkinholdersonallthetables.Myfavoritepartoftheshopisbehindthecounterglass,wheretheykeepalloftheice-creamflavors.Arainbowofdelicioussugaryflavorsis

keptcoolanddeliciousbehindthecase.

选项：

A、descriptive

B、