运营管理供应链管理英文版.pptx

BeniAsllani

UniversityofTennesseeatChattanoogaIntroductiontoOperationsand

SupplyChainManagement–Part2OperationsManagement-6thEditionChapter1RobertaRussellBernardW.Taylor,IIICopyrightJohnWileySons,Inc.

LectureOutlineStrategyFormulationCompetitivePrioritiesOperations’RoleinCorporateStrategyStrategyandtheInternetStrategyDeployment2CopyrightJohnWileySons,Inc.

FourStepsforStrategyFormulationDefiningaprimarytaskWhatisthefirminthebusinessofdoing?Needstobeasbroadaspossibletocorrespondtothebusiness’missionstatementAssessingcorecompetenciesWhatdoesthefirmdobetterthananyoneelse?DeterminingorderwinnersandorderqualifiersWhatwinstheorder?Whatqualifiesanitemtobeconsideredforpurchase?PositioningthefirmHowwillthefirmcompete?3CopyrightJohnWileySons,Inc.

MissionStatement–IntelExampleOurmission

Delightourcustomers,employees,andshareholdersbyrelentlesslydeliveringtheplatformandtechnologyadvancementsthatbecomeessentialtothewayweworkandlive.Ourvalues

Customerorientation

Resultsorientation

Risktaking

Greatplacetowork

Quality

DisciplineOurobjectives

Extendoursilicontechnologyandmanufacturingleadership

Deliverunrivaledmicroprocessorsandplatforms

Growprofitabilityworldwide

Excelincustomerorientation4CopyrightJohnWileySons,Inc.

CompetitivePrioritiesCostQualityFlexibilitySpeed5CopyrightJohnWileySons,Inc.

CompetitivePriorities:CostLincolnElectricreducedcostsby$10millionayearfor10yearsskilledmachineoperatorssavethecompanymillionsthatwouldhavebeenspentonautomatedequipmentSouthwestAirlinesonetypeofairplanefacilitatescrewchanges,record-keeping,maintenance,andinventorycostsdirectflightsmeannobaggagetransfers$30millionannualsavingsintravelagentcommissionsbyrequiringcustomerstocontacttheairlinedirectly6CopyrightJohnWileySons,Inc.

CompetitivePriorities:QualityRit