Lesson 1 Cosmetic Market Overview 化妆品市场概况-1751424576150.ppt

CONTENT2[KeyWordsPhrases重点单词和短语]civilization[siv?l??zei?n]n.文明；文化odor[??d?]n.气味；名声aura[??;r?]n.光环；气氛；（中风等的）预兆；气味exclusivity[eksklu:?siv?ti]n.排外性；独占权；特有性frown[fra?n]vi.皱眉；不同意vt.皱眉，蹙额n.皱眉，蹙额archeological[,ɑ:ki?l?d?ik?l]adj.考古学的excavate[?eksk?veit]vt.挖掘；开凿vi.发掘；细查tomb[tu?m]n.坟墓；死亡vt.埋葬CONTENT2[KeyWordsPhrases重点单词和短语]pharaoh[?fero?]n.法老；暴君prehistoric[pri?hi?st??rik]adj.史前的；陈旧的ancestor[??nsest?r]n.始祖，祖先；被继承人relic[?relik]n.遗迹，遗物；废墟；纪念物castoroil蓖麻油PART2【Developmentofcosmetics化妆品的发展】基督教兴起后，基督教妇女开始用珠宝和化妆品来庆祝她们的宗教。然而，随着罗马帝国的衰落，欧洲进入了黑暗时代，恶劣的生活条件、贫穷、疾病和不断的战争阻止了昂贵和奢侈的时尚潮流的传播。这意味着几乎所有化妆品的痕迹都从欧洲文化中消失了，不仅因为它的稀缺，还因为基督教会积极阻止它的传播。CONTENT1[TextReading文章阅读]WhenChristianityrose,Christianwomanstartedtocelebratetheirreligionwithjewelryandcosmetics.However,withthefalloftheRomanEmpire,Europeenteredintodarkageswhereharshlivingconditions,poverty,illnessesandconstantwarspreventedthespreadingofexpensiveandextravagantfashiontrends.ThismeantthatalmostalltracesofcosmeticproductdisappearedfromtheEuropeanculture,notonlybecauseofitsscarcitybutalsobecauseChristianchurchactivelypreventedit’sspreading.TheonlyreallypopularperiodoftimewhencosmeticswaswellreceivedwasduringandshortlyafterthereignofEnglishQueenElizabethI(1558-1603).HeruniquefashionstyleofstarkwhitefacesandbrightlycoloredlipscapturedtheattentionofroyaltyandaristocratsacrossEnglandandFrance,butthatlastedonlyforashorttime.CONTENT1[TextReading文章阅读]化妆品唯一真正受欢迎的时期是在英国女王伊丽莎白一世(1558-1603)统治期间及之后不久。她独特的时尚风格——纯白的脸庞和色彩鲜艳的嘴唇吸引了英国和法国皇室和贵族的注意，但这只持续了很短的时间。Thedawnofcosmeticusefinallyarrivedinthesecondpartof19thcenturywhenindustrialrevolutionandgreatadvancesinchemistry(chemicalfragrances)enabledmucheasierandvariedproductionofvariouscosmeticproducts.Withmuchlowerpriceandchemica