全文可编辑worldreportmarket-Brand KPIs for consumer electronics online shops Mercado Libre in Mexico-外文版培训课件（2025.2）.pptVIP

CONSUMERBRAND

BrandKPIsforconsumerelectronicsonlineshops:MercadoLibreinMexico

ConsumerInsightsreport

December2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpact

Introduction:studydetails

ThereportMethodology

ThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.

Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,usage,loyalty,andmediabuzz.

ThisreportisbasedonMercadoLibre’sperformanceintheconsumerelectronicsonlineshopmarket.

IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.

Design:OnlineSurvey

Duration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Regions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.3750

Sample:Internetusers,aged18-64,quotassetongenderandage

Fieldwork:March-April2024

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Notes:

Sources:StatistaConsumerInsightsGlobal,asofDecember2024

87%ofMercadoLibreusersdisplayloyaltytowardsthebrandIntroduction:keyinsights

Whodoesthebrandappealto?

•MercadoLibre’sbrandingresonatesmorewithMillennials

•MercadoLibregenerallyappealstowomenandmenequally

•AmongMercadoLibreenthusiasts,33%fallunderthehigh-incomecategory

•Consumerswanttheirconsumerelectronicsonlineshopbrandstohavereliability,honesty/trustworthiness,andauthenticity

Howdoesthebrandperforminthemarket?

•MercadoLibreranksfirstinawarenesswithintheconsumerelectronicsonlineshopmarket

•ThepopularityratingofMercadoLibreis65%

•MercadoLibrerankssecond