贝恩2030年可持续奢侈品愿景报告英文版12页.pdf

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LuxCo2030:AVisionofSustainableLuxury

Wepredictwhatasustainabilitychampionmightlooklike

inadecade—andhowbrandscangetthere.

ByClaudiaD’Arpizio,DianaVerdeNieto,JennyDavis-Peccoud,

andMatteoCapellini

Authors

ClaudiaD’ArpizioisthegloballeaderofBainCompany’sFashionandLuxuryverticalandisapartner

basedinMilan.

DianaVerdeNietoiscofounderofPositiveLuxury.

JennyDavis-PeccoudcoleadsBain’sGlobalSustainabilityCorporateResponsibilitypracticeandisa

partnerbasedinAmsterdam.

MatteoCapelliniisaBainassociatepartnerbasedinMilan.

PositiveLuxury|BainCompany,Inc.

LuxCo2030:AVisionofSustainableLuxury

AtaGlance

We’vedrawnonourresearchtofast-forwardto2030andpaintapictureofLuxCo,athriving

andsustainableluxurybrand.

LuxCosucceedsbecauseitredefinedthepurposeofitsbrand,decoupledgrowthfromvolume,

madeitssupplychainfullytransparentandtraceable,maximizeditsenvironmentalandsocial

commitments,andboldlycreatedeconomicvaluefromsustainability.

Executiveteamstodayshouldtakeaholisticapproachtosustainability,whilemovingquickly

toensurethatmorecomplexinitiativeshavetimetobearfruit.

Inluxury,thesustainabilitydecadeisunderway.GenerationZ,bornfromthemid-1990stotheearly

2010s,ismaturingintoacohortofadultswhowillrewardbrandsthathaveapositiveimpactonthe

environmentandsociety,anddisconnectfromthosethatdotheopposite;manyolderconsumersare

alreadyleaningthesameway.Meanwhile,theglobalshockscausedbyCovid-19areonlyaddingto

themountingpressureformoresustainableapproachesacrossbusinessandgovernment.

Luxurybrandsfeeltheexpectationrising.Manyhaveissuedpowerfuldeclarationsofintent,

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