人工智能在包装设计中的应用.pdfVIP

设计与艺术DesignArt

人工智能在包装设计中的应用

文刘丛丛

摘要人工智能（AI）技术的快速发展为包装设计领域注入了新的活力，推动了设计效率、创新性与个

性化水平的显著提升。本文系统分析了人工智能在包装设计中的应用现状，探讨了其在概念设计、视觉表

现、用户体验优化及可持续性设计中的具体应用方法。研究表明，人工智能通过大数据分析、生成对抗网络

（GANs）等技术的应用，能够有效解决传统设计流程中的效率瓶颈与创新不足问题，同时为用户提供更加精

准的个性化体验。本文为人工智能在包装设计中的进一步应用提供了理论依据与实践指导，有助于推动包装

行业的智能化转型。

关键词 人工智能；包装设计；智能算法

AbstractThe rapid development of artificial intelligence (AI) technology has injected new vitality into

the field of packaging design, promoting significant improvements in design efficiency, innovation, and

personalization. This article systematically analyzes the current application status of artificial intelligence in

packaging design, and explores its specific application methods in conceptual design, visual representation,

user experience optimization, and sustainable design. Research has shown that artificial intelligence

through the application of technologies such as big data analysis and generative adversarial networks

(GANs), can effectively solve efficiency bottlenecks and innovation deficiencies in traditional design

processes, while providing users with more accurate personalized experiences. This article provides

theoretical basis and practical guidance for the further application of artificial intelligence in packaging

design, which will help promote the intelligent transformation of the packaging industry.

KeywordsArtificial intelligence; Packing design; Intelligent algorithms

随着消费市场的多元化发展与用户需求的快速变化，析到成品交付，设计周期常因反复修改而延长，手工建模

包装设计在产品营销与品牌塑造中的重要性日益凸显。然与原型测试消耗大量资源。快消品行业产品迭代周期不断

而，传统的设计方法在设计效率、创新性与用户定制化需缩短，但传统设计流程耗时显著，难以适应快速变化的市

求满足等方面