失业焦虑就像中国车市的“定时炸弹”；中国购车家庭收支洞察报告之就业篇 (2025版)（英）.pdfVIP

UnemploymentAnxiety:

A“Timebomb”forChina’s

CarMarket

InsightsonHouseholdIncome

ExpenseofChineseCarBuyers–

Employment(2025)

TengYiResearchInstitute

Authors

LijunZhou

Director/ChiefAnalyst

zhoulijun1@

BenyaShi

IndustryAnalyst

shibenya@

Post-pandemic,Chinesecarbuyers’unemploymentanxiety

hasnotdecreasedbutrisen,reaching26.56%inthefirsthalfof

2025.Thistrendposesasignificanthiddenrisktotherecovery

ofChina’scarmarket

Althoughcollegegraduateswhohavenotyetpurchasedcarsonalarge-scalefacedifficultiesinfinding

jobs,theoverallemploymentsituationofChinesecarbuyersisrelativelyoptimistic.Inthefirsthalfof2025,

over70%ofthesebuyerswereemployed(includingpart-timework),indirectlyindicatingthatthemain

consumersoftheChinesecarmarketarenolongermostlyyoungpeople.SincemostChinesefamilies

alreadyowncars,thehighemploymentrateamongcarbuyersobjectivelysupportssocialstabilityand

promotesChina’seconomicdevelopment;

Thereissomedatathatsurprisesusgreatlynearly9%ofcarbuyersdonotneedtowork,accounting

forthesecondlargestproportion.Inrecentyears,theincreaseinfemalecarbuyerssuchasfull-time

housewiveshasrapidlyboostedthe“noworkrequired”category;

Entrepreneurs(includingsoleproprietors)rankthird,withashareofover7.5%.Thesebuyersarethe

mainforcecreatingandincreasingsocialemployment,especiallyprivatebusinessownersandindividual

entrepreneurs,whoareoftenkeyprotectedgroupsinmanycountries;

Retiredindividualsrankfourth,withasharesurpassing7%.Between2020and2024,theelderlycar

markethasrapidlybecomeanewblueoceaninChina,andretiredandelderlyusersarelikethe

“morningsun”ofthecarmarketfullofvitality;

Anespeciallyencouragingdatapointforcarmake