英语广告写作真题及答案.docVIP

英语广告写作真题及答案

一、单项选择题

1.Whichofthefollowingisakeyelementinaneffectiveadtoattractconsumersattention?

A.Complexlanguage

B.Unusualcolors

C.Boringslogans

D.Smallfonts

Answer:B

2.Whenwritinganadforanewsmartphone,whichfeatureshouldbeemphasizedfirst?

A.Thecoloroptions

B.Thebrandlogosize

C.Itsadvancedcamerafunction

D.Thepackagingdesign

Answer:C

3.WhatkindoflanguagestyleisoftenusedinEnglishads?

A.Formalandacademic

B.Simpleandvivid

C.Complicatedandprofound

D.Old-fashioned

Answer:B

4.Anadforafitnessclubshouldmainlytargetwhichgroupofpeople?

A.Elderlypeoplewholikereading

B.Peoplewhoareinterestedinfitnessandhealth

C.Childrenwholovecartoons

D.Housewiveswhofocusoncooking

Answer:B

5.Inanad,thecall-to-actionisdesignedto___.

A.maketheadlookmorebeautiful

B.providemoreproductinformation

C.persuadeconsumerstotakeaspecificaction

D.introducethebrandhistory

Answer:C

6.Ifyouarewritinganadforanewperfume,whichofthefollowingdescriptionsismoreappropriate?

A.Ithasastrangesmell.

B.Itoffersauniqueandenchantingfragrance.

C.Thebottleismadeofglass.

D.Itsabitexpensive.

Answer:B

7.Whichofthefollowingcanbeusedasasloganforacoffeeshop?

A.Sleepbetterwithourcoffee.

B.Tastetherichflavorofourcoffee,amomentofindulgence.

C.Ourcoffeeisjustlikewater.

D.Buycoffee,getafreebook.

Answer:B

8.Whenadvertisingatraveldestination,whatshouldbehighlighted?

A.Thelocaltrafficjams

B.Theuniquesceneryandattractions

C.Thehighpricesoflocalhotels

D.Thelongflighttimetogetthere

Answer:B

9.Anadforachildrenstoyshoulduse___.

A.simplewordsandbrightcolors

B.longsentencesanddarkcolors

C.technicaltermsandserioustone

D.complexgrammaranddullimages

Answer:A

10.Thepurposeofusingtestimonialsinanadisto___.

A.showthecompanysfinancialsituation