2025年学历类自考电子商务与金融-英语（二）参考题库含答案解析.docxVIP

2025年学历类自考电子商务与金融-英语（二）参考题库含答案解析

一、单选题（共35题）

1.

Inthecontextofe-commerce,whichofthefollowingisconsideredaprimaryadvantageofusingdigitalpaymentmethodsovertraditionalmethods?

【选项】

A.Highertransactionfees

B.Increasedsecurityrisks

C.Fastertransactionprocessing

D.Reducedcustomertrust

【参考答案】C

【解析】Digitalpaymentmethodsine-commerceofferseveraladvantages,withfastertransactionprocessingbeingaprimaryone.Thisisbecausedigitalpaymentseliminatetheneedforphysicalhandlingofcashorchecks,significantlyreducingprocessingtime.Highertransactionfees(A)aregenerallyadisadvantage,increasedsecurityrisks(B)areaconcernratherthananadvantage,andreducedcustomertrust(D)isnotanadvantagebutadrawback.Therefore,thecorrectanswerisC.

2.

Whatisthetermusedtodescribetheprocessofanalyzinglargeamountsofdatatoidentifypatternsandtrends?

【选项】

A.Dataaggregation

B.Datamining

C.Datavisualization

D.Dataentry

【参考答案】B

【解析】Dataminingistheprocessofanalyzinglargedatasetstouncoverhiddenpatterns,correlations,andtrends.Dataaggregation(A)involvescollectingandsummarizingdata,datavisualization(C)involvesrepresentingdatagraphically,anddataentry(D)involvesinputtingdataintoasystem.Theseprocessesarerelatedbutdistinctfromdatamining.Hence,thecorrectanswerisB.

3.

Whichofthefollowingisakeycomponentofeffectiveonlinemarketingstrategiesine-commerce?

【选项】

A.Limiteduseofsocialmedia

B.Highfrequencyofemailspamming

C.Targetedcontentmarketing

D.Neglectingmobileoptimization

【参考答案】C

【解析】Effectiveonlinemarketingstrategiesine-commerceheavilyrelyontargetedcontentmarketing,whichinvolvescreatinganddistributingvaluable,relevant,andconsistentcontenttoattractandretainaclearlydefinedaudience.Limiteduseofsocialmedia(A)isnoteffective,highfrequencyofemailspamming(B)canleadtocustomerirritatio