某著名企业德国汉高公司进入中国市场策略项目建议书（36页PPT）.pptVIP

AchievingleadershipinChinadetergentmarket

–Projectproposal–

Henkel(China)InvestmentCo.Ltd.

,RolandBergerPartners–InternationalManagementConsultantsBarcelona–Beijing–Berlin–Brussels–Bucharest–Budapest–BuenosAires–Delhi–Detroit–Düsseldorf–Frankfurt–Hamburg–Kiev–KualaLumpur–LisbonLondon–Madrid–Milan–Moscow–Munich–NewYork–Paris–Prague–Riga–Rome–S?oPaulo–Shanghai–Stuttgart–Tokyo–Vienna–Zurich

Contents PageA. Fiercepetitionfrominternationalanddomesticplayershasimposed 3greatchallengeonHenkel B. Toa