湖南2025自考[市场营销]英语二高频题考点.docxVIP

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湖南2025自考[市场营销]英语（二）高频题(考点)

一、选择题（每题1分，共20题）

1.Marketingresearchprimarilyinvolveswhichofthefollowingactivities?

A.Settingmarketingstrategies

B.Gatheringandanalyzingmarketdata

C.Developingadvertisingcampaigns

D.Pricingproducts

2.Whatistheprimarygoalofthemarketingmix?

A.Increasingsalesvolume

B.Maximizingmarketshare

C.Creatingacompetitiveadvantage

D.Alloftheabove

3.WhichofthefollowingisakeycomponentoftheSWOTanalysis?

A.Strengths

B.Weaknesses

C.Opportunities

D.Threats

4.Inmarketing,whatdoes4Preferto?

A.Product,Price,Place,Promotion

B.Profit,Promotion,Placement,People

C.Product,Price,Place,Partnership

D.Performance,Price,Promotion,People

5.Whatisthetermfortheprocessofidentifyingandmeetingcustomerneeds?

A.Marketsegmentation

B.Valuechainanalysis

C.Customerrelationshipmanagement

D.Marketpositioning

6.Whichofthefollowingisanexampleofabehavioralsegmentationcriterion?

A.Age

B.Gender

C.Purchasinghabits

D.Incomelevel

7.Whatistheprimarypurposeofamarketingplan?

A.Tosetshort-termsalestargets

B.Tooutlinelong-termmarketingstrategies

C.Toallocatemarketingbudgets

D.Toevaluatemarketingperformance

8.Whichofthefollowingisakeyelementofeffectivebranding?

A.Uniquesellingproposition

B.Highproductioncosts

C.Lowpricingstrategy

D.Frequentproductchanges

9.Whatisthetermforthepracticeoftailoringmarketingmessagestospecificcustomersegments?

A.Massmarketing

B.Databasemarketing

C.Nichemarketing

D.Targetmarketing

10.Whichofthefollowingisacommontoolusedindigitalmarketing?

A.Televisionads

B.Radiobroadcasts

C.Socialmediacampaigns

D.Billboardadvertisements

11.Whatisthetermfortheprocessofbuildinglong-termrelationshipswithcustomers?

A.Marketpenetration

B.Customerretention

C.Marketexpansion

D.Competitivepricing

12.Whichofthefollowingisakeybenef