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BEFORETHEANN
BEFORETHEANNUALPLANNINGSESSION
ThemorepreparedyouandyourC-suitearegoingintothesession,themoreproductive
andeffectivethesessionwillbe.Thesefirstthreestepsareessentialtocraftingafocused
planningsessionthatwillsetastrongtonefortheyearahead.
1|LOOKINTOYOURCRYSTALBALLANDTHINKBIG
ThesinglemostimportantquestionaCEOcanaskis:“WhatdoI
Want?Everythingyourcompanydoesstartswithyou,theCEO,seeingthefutureanddeterminingwhatyouwant.
RememberthatyourvisionforAIalsostartswithyou.Atop-downapproachtoyourAIvisionwillbepivotaltosuccess.
What’syourBIGgoal?Wheredoyouwanttobeattheendofnext
year?Howwillthatgoalfeedintoyour3-yeargoal?A5-yeargoal?DoyouhaveanAIvision?Ifso,whatisit?
Ifyoucan’tpictureyourselfayearfromnowcelebratingwithyour
wholecompanybecauseyouachievedBLANK,thenyourgoalsaren’tBIGenoughorspecificenough.
Seeanewversionofyourcompanythatinspiresyou,andyou’llbeabletoinspireyourteamtomakethatvisionrealnextyear.
“Youhavetoknowinyourcorewhatmatterstoyou,”sayscoachCynthiaCleveland.“Theonlythingwearecertainaboutinthisdayandageisthateverythingisuncertain.Youhavetochoosewhattoconcentrateon.”
Onceyou’vedeterminedyourgoals,thinkabouttheassumptionsyou’remakingaboutthecurrenteconomicenvironmentandotherrisksyou’lllikelyfacefortheyear.Byunderstandingtheoverall
landscapeagainstyourgoals,youcancomeupwitharealisticplantohityourtargets.
“Iliketostartwithanassumption.Whataresomeofthecoreassump-tions?Soforinstance,Imayassumethatwe’reheadingintoareces-sion.Whatdoesthatmeanforthebusinessresults,hiringpractices,wages,andsoon?”askscoachGerryPerkel.“Whateverthosecore
assumptionsare,we’regoingtobuildourplanonthem,andthenwewanttounderstandtheimplications
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