云南2025自考[电子商务]英语二模拟题及答案.docxVIP

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云南2025自考[电子商务]英语（二）模拟题及答案

一、选择题（共20题，每题1分，计20分）

1.Whatistheprimarypurposeofdigitalmarketingine-commerce?

A.Toincreasephysicalstoretraffic

B.Toenhancecustomerengagementthroughonlineplatforms

C.Toreplacetraditionaladvertisingmethodsentirely

D.Toreduceinventorycostsimmediately

2.Whichofthefollowingisakeyfeatureofasuccessfule-commercewebsiteinYunnan?

A.Limitedproductcategoriesduetolocalregulations

B.Slowloadingspeedtosavebandwidthcosts

C.Mobile-friendlydesignwithlocalpaymentoptions

D.Exclusionofinternationalshippingtofocusondomesticmarkets

3.WhatdoesSEOstandforine-commerce?

A.SalesEfficiencyOptimization

B.SecureE-commerceOperations

C.SearchEngineOptimization

D.StandardizedE-commerceProtocol

4.Whichpaymentmethodismostcommonlyusedbyruralconsumersin云南foronlineshopping?

A.Creditcardswithforeigncurrencydenominations

B.MobilepaymentslikeAlipayorWeChatPay

C.Cash-on-delivery(COD)duetopoorbankinginfrastructure

D.Cryptocurrencytransactions

5.Whatisdropshippingine-commerce?

A.Amethodofshippingproductswithoutawarehouse

B.Astrategytoreduceshippingcostsbyconsolidatingorders

C.Alegalloopholetoavoidtaxobligations

D.Atechniquetodroppricestemporarilytoattractcustomers

6.Whichsocialmediaplatformismostpopularamongyoungconsumersin云南fore-commerce?

A.Facebookduetoitsinternationalreach

B.Weibofornewsupdatesandviralmarketing

C.TikTokforshort-videoshopping

D.LinkedInforB2Btransactions

7.WhatdoesUPSstandforinlogistics?

A.UnitedParcelService

B.UniversalShippingProtocol

C.Ultra-fastShippingNetwork

D.UserProtectionService

8.Whiche-commercetrendismostrelevantto云南sdevelopingruralmarkets?

A.Large-scaleonlinemallswithhigh-bandwidthrequirements

B.E-commerceplatformswithofflinepickuppoints

C.MandatoryEnglish-languagewebsites

D.Exclusive