贵州2025自考[电子商务]英语二考前冲刺练习题.docxVIP

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贵州2025自考[电子商务]英语（二）考前冲刺练习题

一、单选题（共20题，每题1分）

1.WhatisthemainpurposeofSearchEngineOptimization(SEO)ine-commerce?

A.Increasethenumberofvisitorsorganically

B.Drivetrafficthroughpaidadsonly

C.Directlysellproductsonline

D.Reducecustomerservicecosts

2.Whichofthefollowingisakeyfeatureofamobilecommerce(m-commerce)platform?

A.Limitedproductvariety

B.Highertransactionfees

C.User-friendlyinterfaceforsmartphones

D.Nointegrationwithsocialmedia

3.Ine-commerce,whatdoesCustomerRelationshipManagement(CRM)primarilyfocuson?

A.Productinventorymanagement

B.Buildinglong-termcustomerloyalty

C.Shippinglogisticsoptimization

D.Creditcardprocessing

4.Whichpaymentmethodismostcommonlyusedincross-bordere-commerceduetocurrencyconversion?

A.Cashondelivery

B.Creditcardswithinternationalsupport

C.Cryptocurrencyonly

D.Directbanktransfers

5.WhatistheprimarygoalofA/Btestingine-commercemarketing?

A.Toincreasewebsiteloadingspeed

B.Tocomparetwoversionsofawebpageforbetterperformance

C.Toreduceservercosts

D.Toautomatecustomeremails

6.Howdoeslogisticsimpactthesuccessofane-commercebusinessin贵州(Guizhou)?

A.Byreducingtheneedforphysicalstores

B.Byincreasingdeliverytimeduetomountainousterrain

C.Byimprovinglocalmarketvisibility

D.Byeliminatingreturnsprocessing

7.WhatdoesBigDataenablee-commercebusinessestoanalyze?

A.Weatherpatterns

B.Consumerbehaviorandtrends

C.Governmentpolicies

D.Agriculturalyields

8.Whichsocialmediaplatformismosteffectiveforpromotingfashionproductsin贵州?

A.LinkedIn

B.WeChat(微信)

C.Twitter

D.Instagram

9.Whatisdropshippingine-commerce?

A.Amethodtoshipproductsfaster

B.Sellingproductswithoutholdinginventory

C.Arefundpolicyfordissatisfiedcustomers

D.Aloyaltyprogramforrepeatbuyers

10.Howdoese-commercelawinChinaprotectconsumerright