未来消费品变革：从货架到系统的全面重塑.docxVIP

Industryisouredge

Fromshelvesto

systems:Whythefutureofconsumergoodswillbe

unrecognizable

2Fromshelvestosystems:Whythefutureofconsumergoodswillbeunrecognizable|PwC

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Fiveyearsfromnow,peoplewon’tshopliketheydotoday—isyourbusinessready?

Everygenerationofcommercehasitsdefiningshift—fromgeneralstorestosupermarkets,fromshoppingmallstoecommerce.But

what’scomingnextisgoingtobeafull-scaleupheavalinhowpeoplediscover,chooseandbuyhouseholdessentials.

Theinvisibledisruption

Picturethis:It’s7:42amonaweekdaymorningin2030,andthehouseisalreadyinmotion.Vanessa,theCFOatacommercialrealestatefirm,isrunninglate.HerdaughterMayaisstilleatingcereal.HersonMilesisbouncingabasketballbythedoor.“Mom,we’reoutofshampoo,”

Mayasays.

“Gotit,”Vanessareplies,grabbingthelunchboxes.Withoutbreakingstride,shespeakstoherphone:“Ordertheusual,butlesssugarinthesoda.Andsulfate-freeshampooforcurlyhair.”

HerAIassistantdoesn’tneedclarification.Itrememberswholikeswhat.Addsinafreesampleoffair-tradedarkchocolateandproteinbars—

algorithm-approved.Thegrocerieswillbeatherhome.Shewon’tthinkaboutitagain.

Nolist.Nocart.Noruntothestore.Justthequietlogicofasystemthatknowswhatyouneed.Analmostinvisibleshoppingexperience.

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What’snext:

Kitchensthatkeeptheirownlists

By2030,evenVanessa’s“invisibleshoppingexperience”couldfeelslow—ifconsumersadoptAIatspeedandscale.Theconnectedfridgewon’tjusttrackinventory;itcouldreplenishstapleslikemilkandvegetables,automaticallyalignedtohouseholdroutines.

PerhapsVanessawon’tevenplaceanorder.Inthefuture,herAIagentwill—adigitalassistant,poweredbyGenAI,thatcouldactonherbehalf.Unlikeasimplechatbotor