HTA2021新ETA评估与市场计划.pdfVIP

Marketingn

NewETAforHTA2021

Date:06.04.2021

Responsible:KerstinAxt

Contents

1Whatis“new”innewETAassessment?2

1.1Content2

1.2Customerfeaturesandbenefits2

1.3Competitionsituation2

1.4DYNAGRIP2

2Marketsegmentsandtargetgroups2

2.1SerratedchannelsHZA2

2.2HTAchannelsingeneral(notincludedinthisnewETA)2

3Targetgeographicalmarkets3

4Routetomarket3

5Advertisingmedia3

5.1FlyerinLeviatdesign3

5.2Website3

5.3Socialmedia3

计划HTA2021的新预

计到达时间

日期：

：克斯汀·阿克斯特

内容

1新预计到达时间评估中有哪些“新”内容？.2

1.1内容.2

1.2客户特点和优势.2

1.3比赛情况.2

1.4DYNAGRIP.2

2细分市场和目标群体.2

2.1锯齿槽钢HZA.2

2.2一般HTA通道（不包括在这个新的ETA中）.2

3目标地域市场.3

4上市途径.3

5.3

5.1Leviat设计.3

5.2.3

5.3社交.3

1Whatis“new”innewETAassessment?

1.1Content

•includeshotrolledandcoldrolledrangeofserratedchannels

•notincluded:powersolutionPS,thereaseparateETAisexisting

•onlystaticloads

•ina2ndstepsin3-6monthswewillenlargewithdynamicloads,sei

•fireresistanceenlargementnnedin2022

•stateoftheartdesignconceptEN1992-4

1.2Customerfeaturesandbenefits

•Productitselfisnotnew,butfinallyserratedchannelscanbedesignedbased

onspecificapplicationp