ZARA战略分析与实施框架研究.pdfVIP

FeixiongWang(3138762)conducts:

1.Introduction

2.Strategicanalysis

3.Strategicdirectionandobjectives

JieHan(3122618)conducts:

4.Strategicchoice:thebroadbusinessstrategiespursued

5.Strategicimplementation:generalperspective

RuiLian(3159246)conducts:

6.Strategicimplementationissues

7.Strategicevaluation

王飞雄(3138762)进行：

1。简介

2、战略分析

三、战略方向和目标

汉杰（3122618）进行：

4.战略选择：所追求的广泛业务战略

5.战略实施：总体视角

瑞联（3159246）进行：

6.战略实施问题

7.战略评估

1.Introduction

ZARAisnotonlyabrandbutalsoisthenameofstores.Forthebrand,itisaworldwide

andconcentratesonfastfashionproductionwithlowcost.Forthecompany,itisa

Spanishclothingandretailercompany,whichfoundedin1975.Atright,Zarahas

operatingin82countrieswithits1631storesand27thousandsemployeesalloverthe

world.In2009,itsrevenueis7.071billion.

2.Strategicanalysis

2.1externalenvironmentanalysis

2.11Generalenvironment(PESTmodel)

FromperspectivesofEconomic,SocialandTechnology.

2.12Specificenvironment

UsingPorter’sfiveforcestheoryBargaining

powerof

r

Conclusion:Opportunitiesand