某品牌招聘营运总监岗位笔试题.pdfVIP

营运总试题

：应聘岗位：测试日期：年月日测试开

始时间：

一、简答题：

1、请阐述营运的定义，它与销售、的区别？

2、你所知道的国内女装品牌有哪些风格线？请例举每一条风格线的代表性品牌。

3、请问女装企业的物流信息部或商品部的主要工作职能？它与营运其它部门

有什么样的关系？

4、如商场扣点为28%，保底销售额为100000元，为1%，进场费为5000元，装修

费20000元（经营时间1年），员工工资每月为6000元，员工销售提成为2%，货品进货折

扣为36%，营运费用为2000元/月，税点为3.8%。请计算该商场的销售保本金额？

5、如某一款货品客户平均每天销售3件，预测未来10天销售情况不会发生变化，现该客户

库存有2件，在途有4件，为保证该款货品的销售，请问客户应补货量为多少？

OperationsDirector

TestQuestions

Name:Positionappliedfor:Testdate:YearMonthDayTeststarttime:

1.Shortanswer

questions:

1.Pleaseexinthedefinitionofoperationsandwhatisthedifference

weenitandsaandmarketing?

2.Whatstylelinesdoyouknowaboutdomesticwomensclothingbrands?Pleasegiveexampofrepresentative

brandsforeachstyleline.

3.Whatarethemainfunctionsofthelogisticsinformationdepartmentormerchandisedepartmentofawomens

clothingcompany?Whatisitsrelationshipwithotherdepartmentsintheoperationcenter?

4.Forexample,theshoppingmalldeductionis28%,theguaranteedsais100,000yuan,themanagementfeeis1%,thee

ntryfeeis5,000yuan,thedecorationfeeis20,000yuan(operatingtimeis1year),theemployeesalaryis6,000yuanper

month,theemployeesacommissionis2%,thepurchasediscountforgoodsis36%,theoperatingexpensesare2,000

yuan/month,andthevalue-addedtaxpointis3.8%.Pleasecalculatethesacapitalguaranteeamountofthisshoppingmall?

5.Ifacustomersellsanaverageof3piecesofacertainprodu