2025年第三季度全球数字广告行业趋势报告（英文）.pdfVIP

Q32025

Quarterly

TrendsReport

Q32025:

buildingtheinfrastructuretowininQ4

Q3isn’tshowtime.It’sthequarterwheresmartmarketersbuildthemusclethatcarries

themthroughholidaypeaks.

WhileQ1isfortryingoutthenewtacticsyouplannedlastyearandQ2isaboutturning

efficiencygainsintorepeatableinfrastructure,Q3iswhenyoustress-testeverything:

datahygiene,pacingframeworks,automationguardrails,feedaccuracy,andbudget

allocationmodels.ThisistheunglamorousworkthatseparatesteamsthatrideQ4

peaksfromteamsthatreacttotheminrealtime,whichmeanstoolate.

Thisquarter’srealitycheck:theeconomicbackdropisshifting.Deloitteforecaststhat

consumerspendinggrowthwillslowin2026afterholdingrelativelystrongthrough

2025,drivenbysofteningwagegrowthandpersistentinflationpressures.Thatmeans

Q32025wasabalancingact:prepareaggressivelyforholidaydemandbutwith

guardrails.Scalewhat’sworkingbutwithdiscipline.Themarginforwasteisshrinking.

Forover15years,Skai’sQuarterlyTrendsreportshavetrackedtheevolutionofdigital

advertisingacrossretailmedia,paidsearch,andpaidsocial.Thisquarter’sanalysis,

drawingfromover1trillionimpressions,8.6billionclicks,and$8.9billioninspending,

isn’tjustaQ3recap.It’sdesignedtogiveyoutimetoact.Inside,you’llfinddetailed

breakdownsacrossretailmedia,search,andsocialperformance,PrimeBigDealDays

analysiswithtacticallessonsforCyber5,category-levelspendpatternsshowingwhere

competitionisintensifying,andforward-lookingguidanceonhowAIisreshapingboth

marketerworkflowsandconsumerdecision-making.

TheteamsthatwinQ4aren’ttheonesthatspendthemost.They’retheones

thatpreparethebest.Ifyou’refinalizingholidaystrategiesormakingfinalbudget

adjustmentsbeforeyear-end,thisreportwil