全文可编辑内容-Brand KPIs for cryptocurrencies Tether in the United States-外文版培训课件（2025.9）.pptxVIP

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2025-11-18 发布于广东
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全文可编辑内容-Brand KPIs for cryptocurrencies Tether in the United States-外文版培训课件（2025.9）.pptx

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CONSUMERBRANDBrandKPIsforcryptocurrencies:TetherintheUnitedStatesConsumerInsightsreportNovember2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpactIntroduction:studydetailsThereportMethodologyThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.Design:OnlineSurveyDuration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.2500Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,ownership,loyalty,andmediabuzz.Sample:Internetusers,aged18-64,quotassetongenderandageThisreportisbasedonTether’sperformanceinthecryptocurrencymarket.Fieldwork:September2024IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.2Notes:Forthisreport“Usage”indicatesthespecific“Ownership”Sources:StatistaConsumerInsightsGlobal,asofNovember2024

75%ofTetherownersdisplayloyaltytowardsthebrandIntroduction:keyinsightsWhodoesthebrandappealto?Howdoesthebrandperforminthemarket??Tether’sbrandingresonatesmorewithGenX?Tethergenerallyappealstomenmorethanwomen?Tetherrankseighthinawarenesswithinthecryptocurrencymarket?ThepopularityratingofTetheris22%?Tetherrankseighthinownership?AmongTetherenthusiasts,48%fallunderthehigh-incomecategory?Consumerswanttheircryptocurrencybrandstohave?Intermsofloyalty,TetherissixthintheUnitedStateshighvalue,honesty/trustworthiness,andauthenticity?Tetherhasascoreof20%formediabuzz3Sour