2025年bec高级真题第二及答案解析.docVIP

2025年bec高级真题第二及答案解析

一、单项选择题（总共10题，每题2分）

1.Whichofthefollowingisthebestwaytodescribetherelationshipbetweenthetwocompanies?

A.Theyarecompetitorsinthesamemarket.

B.Theyarepartnersinajointventure.

C.Theyaresubsidiariesofthesameparentcompany.

D.Theyaresuppliersandcustomersofeachother.

2.Thereportindicatesthatthecompanysprofitshavebeendecliningforthepastthreequarters.Whatisthemostlikelyreasonforthisdecline?

A.Increasedcompetitioninthemarket.

B.Decreaseddemandforthecompanysproducts.

C.Higherproductioncosts.

D.Alloftheabove.

3.Whichofthefollowingisacommonmistakemadebycompanieswhenlaunchinganewproduct?

A.Conductingthoroughmarketresearch.

B.Settingrealisticsalestargets.

C.Overpricingtheproduct.

D.Usingeffectivemarketingstrategies.

4.Thecompanysfinancialperformancehasbeenstronginthelastfiscalyear.Whichofthefollowingfactorscontributedmosttothissuccess?

A.Expansionintonewmarkets.

B.Successfulproductlaunches.

C.Cost-cuttingmeasures.

D.Alloftheabove.

5.WhatistheprimarygoalofaSWOTanalysis?

A.Toidentifythecompanysstrengthsandweaknesses.

B.Toanalyzethecompanysopportunitiesandthreats.

C.Toevaluatethecompanysfinancialperformance.

D.Toassessthecompanysmarketshare.

6.Whichofthefollowingisakeycomponentofeffectiveprojectmanagement?

A.Clearcommunicationamongteammembers.

B.Adequatefundingfortheproject.

C.Regularprogressupdates.

D.Alloftheabove.

7.Thecompanyscustomersatisfactionrateshavebeendeclining.Whatisthebestcourseofactiontoaddressthisissue?

A.Conductcustomersurveystoidentifyareasforimprovement.

B.Increasemarketingeffortstoattractnewcustomers.

C.Reducecustomerservicestafftocutcosts.

D.Alloftheabove.

8.Whichofthefollowingisacommonriskassociatedwithinternationalbusiness?

A.Currencyfluctuations.

B.Politicalinstabil