Innova Market Insights 2024年十大风味与趋势.pdfVIP

January9,2024‒Foodandbeveragetrendsaretheresultofgreaterglobalforces.Onemajor

influenceonfoodandbeverageismegatrenddrivers,thekeypolitical,economic,sociological,

environmental,andtechnologicalforcesdrivingchangeglobally.Examplesofmegatrend

driversincludehealthoftheplanet,healthofthepopulation,cost-of-living,andimpactof

technology.Consumertrendsalsoinfluencethefoodandbeveragemarket.Consumer

macrotrendssuchasconsumerlifestyles,attitudes,consumptionhabits,andbehaviorare

exemplifiedinhealthcaretoself-care,wholesomeenjoyment,home-centricliving,andthe

valueofconnectionwithfriends,family,andcommunity.Alloftheseforcesresultindirection

towardfutureinnovationopportunitiesforfoodandbeverageashighlightedinInnovaMarket

Insights’annualTop10Trends.Innovatakesintoconsiderationthevarioustrenddrivers,

alongwithconsumertrendsresearchandin-depthtrackingoffoodandbeveragelaunches‒

launchcategories,productfeatures,ingredients,andon-packageclaims‒tolookintothe

futureandpredictthedirectionoftheglobalfoodandbeveragemarketinthecomingyear.

For2024,althoughfoodpriceinflationcontinuesandconsumersarelookingforwaystocut

backonspending,trendspredictionssuggestthatkeyingredients,nature-friendlyclaims,and

healthbenefitswillsupportincreasedspendingin2024.

Trend#1‒TakingtheSpotlight

Thisfirstfoodandnutritiontrendcallsattentiontoheroingredientsandthewaythat

consumersrespondtothem.One-thirdofconsumerssurveyedgloballybyInnovasaythatthey

alwayslookatingredientsofinterestontheproductpackage,respondingpositivelytocertain

keyingredientsbeingflaggedup.Theseingredientsfallintoavarietyofdescriptions.Someare

favoriteortrendingflavors.Othersprovidetexture.Someingredientsa