地位结构视角下微商群体的印象管理——基于不同微商群体的比较分析.pdfVIP

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地位结构视角下微商群体的印象管理——基于不同微商群体的比较分析.pdf

backgroundcontrol,theleaderandsmallleaderidentitygroupshaveastronger

senseofidentificationwiththebusinessman,andtheidentitymodelingismore

biasedtowardthebusinessmansidentitythanthefriendsidentity;Working

grouphasaweakersenseofidentificationwithbusinessmen,andidentity

modelingismoreinclinedtobefriendsratherthanbusinessmen.

Insummary,theauthorsummarizesthreetypesofimpressionmanagement

strategiesforthreetypesofidentities:acharismaticleaderimpression

m

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