试谈索尼的品牌管理(英文版).pptVIP

  • 0
  • 0
  • 约6.4千字
  • 约 54页
  • 2025-12-10 发布于山东
  • 举报

03十二月2025试谈索尼的品牌管理(英文版)

CorporateAD

SonyBrandCommunicationStrategy

ZoneAdvertisingManagementSupport

Themostvaluableassettothiscompanyisnotitsbuildings,land,orevenitsemployee.Ourmostvaluableassetisthefourletters“SONY”.NorioOhgaatthisyear’sEntranceDayaswellasatmanyotheroccasions

NetworkBrandsCreateValue

AbovetheLineandBelowItIncreasesSalesandShare-Increasesefficiencyofcommunicationsspending-Facilitatescross-selling/up-selling-ReducescostsofnewproductintroductionsIncreasesMargins-Establishes

文档评论(0)

1亿VIP精品文档

相关文档