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- 2025-12-10 发布于山东
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03十二月2025试谈索尼的品牌管理(英文版)
CorporateAD
SonyBrandCommunicationStrategy
ZoneAdvertisingManagementSupport
Themostvaluableassettothiscompanyisnotitsbuildings,land,orevenitsemployee.Ourmostvaluableassetisthefourletters“SONY”.NorioOhgaatthisyear’sEntranceDayaswellasatmanyotheroccasions
NetworkBrandsCreateValue
AbovetheLineandBelowItIncreasesSalesandShare-Increasesefficiencyofcommunicationsspending-Facilitatescross-selling/up-selling-ReducescostsofnewproductintroductionsIncreasesMargins-Establishes
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