电子商务英语测试题及答案.docxVIP

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电子商务英语测试题及答案

一、单选题（共10题，每题2分，计20分）

1.Whichofthefollowingtermsbestdescribestheprocessofanalyzingcustomerdatatoimprovemarketingstrategies?

A.E-commercelogistics

B.Customersegmentation

C.Paymentgatewayintegration

D.Supplychainmanagement

2.Acompanyusessocialmediaplatformstopromoteitsproductsandengagewithcustomers.Thisisanexampleof:

A.SEO(SearchEngineOptimization)

B.Emailmarketing

C.Socialmediamarketing

D.Inboundmarketing

3.ThetermROIine-commercerefersto:

A.ReturnonInvestment

B.RateofInterest

C.RevenueOp