2025年英文电商面试题目及答案.docVIP

2025年英文电商面试题目及答案

一、单项选择题（总共10题，每题2分）

1.WhichofthefollowingisNOTakeyperformanceindicator(KPI)ine-commerce?

A.Conversionrate

B.Customeracquisitioncost

C.Averageordervalue

D.Employeesatisfaction

Answer:D.Employeesatisfaction

2.Whatistheprimarypurposeofaproductpageinane-commercewebsite?

A.Toprovideinformationaboutthecompanyshistory

B.Todisplayavarietyofproducts

C.Toencouragecustomerstomakeapurchase

D.Tosharecustomertestimonials

Answer:C.Toencouragecustomerstomakeapurchase

3.Whiche-commerceplatformisknownforitsextensiveuseofsocialmediaintegration?

A.Magento

B.Shopify

C.WooCommerce

D.BigCommerce

Answer:B.Shopify

4.Whatisthetermfortheprocessofanalyzingcustomerdatatoimprovemarketingstrategies?

A.Customersegmentation

B.Marketresearch

C.Datamining

D.Branding

Answer:C.Datamining

5.Whichofthefollowingisacommonmethodforreducingcartabandonmentine-commerce?

A.Offeringfreeshipping

B.Increasingthenumberofpaymentoptions

C.Simplifyingthecheckoutprocess

D.Alloftheabove

Answer:D.Alloftheabove

6.Whatisthetermforthepracticeofusingmultiplechannelstoreachcustomers?

A.Multi-channelmarketing

B.Single-channelmarketing

C.Omni-channelmarketing

D.Directmarketing

Answer:C.Omni-channelmarketing

7.Whichofthefollowingisakeyfeatureofasuccessfule-commercewebsite?

A.Highloadingspeed

B.Complexnavigation

C.Limitedproductvariety

D.Outdateddesign

Answer:A.Highloadingspeed

8.Whatisthetermfortheprocessofoptimizingwebsitecontenttoimprovesearchenginerankings?

A.SEO

B.SEM

C.SMM

D.PPC

Answer:A.SEO

9.Whichofthefollowingisacommonchallengeininternationale-commerce?

A.Languagebarriers

B.Currencyconversion

C.Shippingcosts

D.Alloftheabove

Answer:D.Alloftheabove

10.Whatisthetermforthepracticeofbuildinglong-termrelationshipswithcustomers?

A.Customerretention