（103页PPT）某省市场零售研究报告.pptVIP

某省市场是否有明显的季节性？某省市场虽然销售趋于下降，但在2/3月仍有销售旺季出现甜单片在不同地区销量变化趋势16.2%17.3%15.6%14.9%15.5%15.2%15.4%41.4%38.8%38.7%37.7%39.0%39.6%39.8%3.8%4.1%4.1%5.2%4.0%5.5%5.3%6.0%6.5%6.2%6.5%6.0%6.7%6.6%6.4%6.0%5.8%5.3%5.3%5.6%5.3%5.5%5.5%6.3%6.3%7.0%5.6%6.0%20.8%21.8%23.2%24.1%23.3%21.7%21.6%销售量（吨）销售量（吨）%：销量重要性某省市场最大的地区在华北，但销量重要性不断下降甜单片销量增长主要来自地区重要性较低的西北、华中地区以及华东地区甜单片在不同某省市/卖场某省市场渗透率

甜单片在某省市场渗透率有所下降东北华北西北华中西南华南华东饼干82789774717776数值铺货率AM02甜单片81718658534867各地现代通路中甜单片主要品牌份额

甜单片最大的三个地区中均有领导品牌超市/百货/卖场MATAM02全国华北华东东北华南华中西南西北青食18.145.20.13.7NA0.10.2NA达能牛奶13.41.5370.93.77.12.86.2嘉士利118.11.944.20.727.114.832.2达能甜趣8.71.823.70.20.54.41.59康元6.95.34.78.119217.420.7奇宝每乐时6.74.576.79.716.94.69.8富丽4.39.204.9NA1.62.50.6奇宝消化饼3.52.81.51.619.81.62.71.2思朗1.81.12.40.53.31.64.71.2万士发1.41.10.51.22.33.980.7美嘉思1.40.41.70.94.81.52.91.5博通1.22.9NA0NA0.8NA4.1嘉顿1.10.60.71.54.90.81.50.7积士佳10.10.60.56.71.90.93.1市场增长趋势，上升？下降？21.2%销售量（千吨）销售额（百万人民币）曲奇蛋卷咸单片甜单片夹心梳打威化其他20.1%20.5%12916116826233194323022.9%22.0%22.5%578718.8739.825.93335.6夹心在过去两年里销售一直保持稳定增长！某省市场是否有明显的季节性？夹心没有明显季节性销售变化趋势夹心在不同地区销量变化趋势11.7%12.3%12.5%11.8%11.2%11.4%11.5%30.9%30.6%29.6%28.7%29.1%30.1%27.5%1.5%1.5%2.0%2.2%2.0%1.9%1.4%9.6%10.6%9.7%9.6%8.4%9.4%10.1%9.8%10.4%10.6%10.9%10.8%11.0%11.5%7.7%7.7%7.6%8.2%9.8%7.6%7.8%28.9%26.9%28.2%28.5%28.7%28.6%30.4%销售量（吨）%：销量重要性华东已成为夹心最大某省市场！夹心在不同某省市/卖场某省市场渗透率

夹某省市场渗透率较高东北华北西北华中西南华南华东饼干82789774717776数值铺货率AM02夹心82717957575573各地现代通路中夹心主要品牌份额

康师傅和纳贝斯克某省市场中最主要的竞争对手超市/百货/卖场MATAM02全国华东华北东北华南华中西南西北康师傅3+217.517.519.717.814.413.613.426甜酥夹心3.63.24.44.6322.63.4咸酥夹心8.79.910.6864.53.94.9达能10.121.53.83.83.49.136.3奥利奥1312.810