专业知识在选择过载效应中的作用.pdfVIP

浙江大学硕士学位论文Abstract

Abstract

studiesbelievedthatdecisionmakersshouldbewithas

Earlyprovidedmany

as

choicestheofhavefoundthat

research，researchers

possible．Withdeepeninglarge

assortmentsizewillleadtomorechoiceoverloadeffect．The

negativeresults，namely

conditionsofchoiceoverloadeffectarethefocusofcurrentresearchinthis

boundary

therearecontroversiesaboutit．Somestudiesthat

field，andmanysuggestonly

thenumberofwillleadtochoiceoverloadothers

increasingoptionseffect，while

thatthenumberofattributesaroleinthe

suggestplaysmoderatingit．Onlyexploring

structureoftheassortmentCannotthechoiceoverloadeffect．Individual

fullyexplain

differencessuchasindecisionandmaximizationhavebecomethe

tendencygradually

researchinthisfield．Wefindthatattributesarerelatedtoindividual

topicsclosely

rich

makerswithoftenhavemoreabout

expertise．Decisionexpertiseknowledge

attributeandattributebelievethatthe

reason

hierarchyweight．Therefore，wewhy

didnotformaunifiedofthechoiceoverloadeffectisthat

predecessorsunderstanding

ofin

theroleit．

theyignoredexpertise

Basedonthemulti-attributethe

utilitytheory，this