话术速成教学指南.pptxVIP

ContentsCustomizeslide:AnnualWorkReportStarte7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB49315BD15EFB5BC9CCBD2C644D30F41A882197F2F9D8737F7ACAB36D4E09F606719F146891D754A7107E6C17ADFB2EB3话术速成教学指南

e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB49315BD15EFB5BC9CCBD2C644D30F41A882197F2F9D8737F7ACAB36D4E09F606719F146891D754A7107E6C17ADFB2EB3-长效提升机制建立话术库情绪管理与表达语言文化的差异反馈机制的建立定期评估与调整注重客户反馈话术的灵活运用强化行业知识目录持续培训与学习遵循诚信原则持续学习与成长

PART1e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB49315BD15EFB5BC9CCBD2C644D30F41A882197F2F9D8737F7ACAB36D4E09F606719F146891D754A7107E6C17ADFB2EB3话术训练的核心原则

e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB49315BD15EFB5BC9CCBD2C644D30F41A882197F2F9D8737F7ACAB36D4E09F606719F146891D754A7107E6C17ADFB2EB3话术训练的核心原则123目标明确性：话术设计需围绕解决客户核心痛点，确保每句话都能传递产品或服务的核心价值场景适配性：针对不同客户类型(如价格敏感型、犹豫型)和销售阶段(初次接触、成交促成)设计差异化话术数据支撑性：关键话术需结合具体数据或案例增强说服力，例如这款建材的耐用性是同类产品的3倍，年均维护成本降低60%

PART2e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB49315BD15EFB5BC9CCBD2C644D30F41A882197F2F9D8737F7ACAB36D4E09F606719F146891D754A7107E6C17ADFB2EB3话术设计与优化流程

e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB49315BD15EFB5BC9CCBD2C644D30F41A882197F2F9D8737F7ACAB36D4E09F606719F146891D754A7107E6C17ADFB2EB3话术设计与优化流程通过客户访谈、竞品分析提炼高频问题，例如建材行业客户最关注价