2026年国际商务英语一级考试练习题带答案（培优）.docxVIP

2026年国际商务英语一级考试练习题

第一部分单选题(50题)

1、Theprocessofadaptingmarketingstrategiesandproductfeaturestosuitthelocalcultureandpreferencesofaforeignmarketisknownas______.

A.Globalstandardization

B.Marketsegmentation

C.Localization

D.Marketpenetration

【答案】：C

2、Acompanythatsellsgoodsdirectlytoconsumersinanothercountrythroughitsownonlineplatformisengagingin______.

A.IndirectExporting

B.Licensing

C.Franchising

D.DirectExporting

【答案】：D

3、Inthecontextofsupplychainmanagement,whatdoesJust-in-Time(JIT)inventorymanagementaimtoachieve?

A.Receivinggoodsjustbeforetheyareneededintheproductionprocesstoreduceholdingcosts.

B.Shippingproductstocustomersonthesamedaytheyareordered.

C.Purchasingrawmaterialsinbulkwellinadvanceofproduction.

D.Ensuringthatinventoryisstoredatmultiplelocationsforsafety.

【答案】：A

4、A______isacontractualagreementwhereoneparty(thelicensor)grantsanotherparty(thelicensee)therightstouseitsintellectualpropertyinexchangeforcompensation.

A.jointventure

B.franchise

C.licensingagreement

D.distributionagreement

【答案】：C

5、Whichofthefollowingisacommonbarriertointernationaltrade?

A.Freetradeagreements.

B.Exportsubsidies.

C.Non-tariffbarrierslikeimportquotas.

D.Multilateraltradenegotiations.

【答案】：C

6、WhenconductingaSWOTanalysisforinternationalmarketentry,whichfactorwouldbeconsideredanexternalthreat?

A.Strongbrandrecognition

B.Limitedfinancialresources

C.Intenselocalcompetition

D.Skilledmanagementteam

【答案】：C

7、WhatistheroleoftheInternationalChamberofCommerce(ICC)ininternationalbusiness?

A.Toenforceinternationaltradelaws

B.Toprovidetradefinanceloans

C.TopromoteinternationaltradeandestablishruleslikeIncotermsandUCP

D.Toresolvedisputesbetweennationsonly

【答案】：C

8、Whichofthefollowingisthemostappropriateclosingforaformalbusinessletter?

A.