2026年国际商务英语一级考试练习题【基础题】.docxVIP

2026年国际商务英语一级考试练习题

第一部分单选题(50题)

1、Inthecontextofinternationalmarketing,marketsegmentationinvolves______.

A.Settingauniformpriceforallmarkets

B.Dividingabroadmarketintosubsetsofconsumerswithcommonneeds

C.Sellingthesameproductworldwidewithoutadaptation

D.Choosingasingledistributionchannelforallcountries

【答案】：B

2、Inabusinessnegotiation,ifyousayLetstablethisissuefornow,whatdoyoumean?

A.Todiscussitimmediately

B.Topostponethediscussion

C.Tosignanagreement

D.Torejecttheproposal

【答案】：B

3、Whatdoesthetermquotarefertoininternationaltradepolicy?

A.Ataxonimportedgoods

B.Alimitonthequantityofgoodsthatcanbeimported

C.Arequirementforproductcertification

D.Avoluntaryexportrestraint

【答案】：B

4、Underadocumentarycollection,thefinancialinstrumentusedtodemandpaymentisthe().

A.commercialinvoice

B.billoflading

C.draft(billofexchange)

D.insurancecertificate

【答案】：C

5、Acompanythatbuysgoodsfromonecountryandsellsthemtoanotherwithoutprocessingiscalleda().

A.manufacturer

B.distributor

C.retailer

D.tradingcompany

【答案】：D

6、Whencalculatingthecompoundannualgrowthrate(CAGR)forinternationalmarketexpansionover3years,whichformulaiscorrect?(whereEV=EndingValue,BV=BeginningValue,n=numberofyears)

A.(EV/BV)^(1/n)-1

B.(EV-BV)/n

C.(EV/BV-1)/n

D.(EV-BV)/BV×100%

【答案】：A

7、Whatisthemainpurposeofmarketsegmentationininternationalmarketing?

A.Toreduceproductioncosts

B.Todivideheterogeneousmarketsintohomogeneousgroups

C.Tostandardizeproductsglobally

D.Toeliminatecompetition

【答案】：B

8、InaSWOTanalysis,whatdoestheWstandfor?

A.Weaknesses

B.Waystoimprove

C.Workload

D.Warranties

【答案】：A

9、InbusinessEnglish,whichexpressionismostappropriateformakingatentativesuggestioninateamdiscussion?

A.Wemustdoitthiswayorelsewellfail.

B.Perhapswecouldconsiderexploringal