2025年美国假日购物消费报告.docxVIP

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2025U.S.HolidayPurchaseIntentions

KEYFINDINGS

October2025

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Tableofcontents

2025HolidayPurchaseIntentions:KeyFindings

HolidayRetailOutlookbyMarshalCohen3WhatConsumerSpendingWillLookLike6ShoppingPlans10InfluencersandPerceptions14

22AbouttheStudy

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?ObjectivesandMethodology

?Notes

?Definitions

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Holiday

Retail

Outlook

byMarshalCohenChiefRetailAdvisor

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Circana’sHolidayRetailOutlookByMarshalCohen

PrioritizationandunpredictabilityareatthecoreofU.S.consumerintentionsforthe2025holidayseason.

Consumerresiliencyenduresasshoppersplantospendmorethisyearamidexpectationsofhigherprices.

Morethan8in10holidayshoppersexpectpricestobehigherasaresultof

tariffs/importregulations,andthenumberofshoppersplanningtospendmorethisholidayshoppingseasonhasincreasedonceagain.Theaverageplannedholiday

spendis3%higherthanlastyear.

Prioritizedspendingandpracticalgiftingarebothevidentinthemixtureand

inconsistencyofgrowthanddeclinesinbothpurchaseandspendingintentions

acrosscategories.Beauty,tech,andhomehavethebiggestopportunitiestocaptureholidaypurchases,butapparelandtoyswillfacechallenges.

Holidayshoppersrevealtheircost-consciousthinking,asfreeshipping,value,andsalestoptheirlistofthingsthatwillinfluencewheretheyshopthisseason.However,thenumberofconsumerswhoplantoself-giftstabilizedat21%,sameaslastyear.

Moreconsumersareplanningtotravelthisholidayseason.FewerChristmasmealswillbehadattheirownhome,andmorewillbeatarestaurant.Nearlyone-thirdof

peoplehavingaholidaymealathomeindicatethatsome,ifnotall,ofthemealwillbeorderedpre-cookedfromarestaurantorgrocerystore.

Thisholidayseason