2026年消费品零售行业全球消费者行为趋势报告（英文版）.pptxVIP

WhatmatteΓsto

today’sconsumeΓ2026

HowAIistransformingvalueperception

Makeitreal.

Tableofcontents

04

Executivesummary

07

Whoshouldread

thisreportandwhy?

Valueredefined:wherefairnessandqualityintersect

Carefulspendingmeetsintentionalindulgence

AI-The

consumer’strustedguide

08

20

Whatmatterstotoday’sconsumer2026

CapgeminiResearchInstitute2026

2

63

Conclusion

64

ReseaΓchmethodology

Reliabletechbuildsloyalty–butwithboundaries

WhatshouldCPRorganizationsdodifferently?

Whatmatterstotoday’sconsumer2026

CapgeminiResearchInstitute2026

3

Whatmatterstotoday’sconsumer2026

Executivesummary

AI-enabledshopping,heightenedexpectationsoffairnessandtransparency,andmeaningful

humaninteractionatkeymomentsarereshapingconsumerdecision-makinginaneweraof

empoweredconsumerdecisionmaking.AsAI

becomesmoredeeplywovenintoeveryday

choices,shoppersarerewritingwhatthey

consideracceptable,valuable,andworthpayingfor.Expectationsaresharper,toleranceislower,andthedefinitionofvaluehasexpandedbeyondprice.ThisreportexploreshowAI,trust,and

emotionarereshapingwhatconsumersperceiveasworththeirtime,money,andattention

Fairnessandqualitydefinevalue

Transparentprices,consistentpolicies,and

clearcommunicationsitalongsidequalityin

shapingperceivedvalue.Seventyfourpercentofconsumerssaytheywouldswitchbrandsiftheyfoundalowerregularpriceelsewhere,

and71percentwouldswitchifpacksizesor

productqualitywerereducedwithoutclear

communication.Promotionsstillhavepulling

power.Sixtytwopercentsaymoreattractivedealscanmakethemswitch,while61percentbelieve

bundlesthatcombineproductswithservicesor

warrantiescreatestrongervalue.Qualitynow

carriesmoreweightthanever,and64percent

ofconsumersview‘shrinkflation’1asanunfair

practice.Healthbenefits,‘clean’ingredients,2

convenience,anddurabi