销售现状报告：来自 5,500 名销售专业人士的增长驱动力与差异化洞察.pptxVIP

FPO

SIXTHEDITION

Stateof

Sales

Insightsfrom5,500sales

professionalsondrivinggrowthandstandingoutinacrowd.

STATEOFSALES’6THEDITION2

Growingcustomerexpectationsisthenumberonechallengeinthisyear’s“StateofSales.”I’mseeingiteveryday.Customersdon’tjustwantto

learnaboutproducts.Theywanttoseparatemythfromreality,andreallyunderstandhowtheycansucceed.

Thequestionbecomes:What’sitgoingtotaketotellacustomerthat

you’vegotthem?It’swhysalesteamsareinvestinginmakingiteasierforsellerstosell.

Thisreportshareshowsalesteamsarefocusedontrainingand

enablement,whichisthenumberonetacticforgrowth.They’reusing

AItoboostproductivity,consolidatingtoolstosimplifytheirtechstacks,andinvestingincompleteCRMslikeSalesCloudthatdrivegrowth—frompipelinetopaycheck.

Theresultsspeakforthemselves.Growthisup,turnoverisdown,andteamsusingAIareoutperformingtherest.Keepreadingtodiscoverwhat’sworkingfor5,500salesprofessionalstoday.

KetanKarkhanis

KetanKarkhanis

GeneralManager,SalesCloud

SALESFORCE

Foreword

Notetosellers

WhatYou’llFind

inThisReport

ForthesixtheditionoftheStateofSalesreport,Salesforcesurveyed5,500salesprofessionals

worldwidetodiscoverhowsalesprosare:

•Growingrevenueinthefaceofrisingcustomerdemandsandcompetition

•Firmingupsalesenablementstrategiestobetterpreparereps

•Addressingdataandtrustconcernsintheageofartificialintelligence(AI)

Duetorounding,notallpercentagetotalsinthisreportsumto100%.Allcomparisoncalculationsaremadefromtotalnumbers(notroundednumbers).

Datainthisreportisfromadouble-anonymous

surveyconductedfromMarch8,2024,through

April18,2024.Respondentsrepresent27countriesacrosssixcontinents.Allrespondentsarethi