2025年发型报告：护理与造型趋势.pptxVIP

CARESTYLINGPRODUCTS

2025HAIRREPORT:

AUGUST2025

ExploreSpate’slatestreporttouncoverthetoptrendinghaircareandhairstylingproducttrendscapturing

attention,andgetaheadoftheconsumercurve.

Inthisreport,you’llfindanoverviewofrisingproduct

formats,consumerconcerns,andbrandmovements

shapingthehaircareandstylingspace.Withtrend

spotlightsandbrandhighlightsthroughout,thisreportbringstogetherwhatconsumersaresearching,sharing,andtalkingabout—fromemergingformatstostandoutcategoryplayers.

HAIRCARESTYLING

PRODUCT

TRENDS2025

theglobetoanswerthreecrucialquestionsforthebeautyandwellnessindustry.What’sthenextbigtrend?

Who’sowningthespace?Howtopositionthetrend?

20+billionsearch

signalsand60+million

TikTokvideos

ArtificialIntelligenceforidentifyingtrendclusters

Trendsclassificationforinsightsandimplications

3

ThePopularityIndexcombinesdatafromdigitalplatforms—currentlyincludingGoogleandTikTok—toshowhowpopularacategoryor

trendis.

Forexample,lookingatthegraphontheright,thetrendfor“Toner”intheUSgrewby41.7%overthepastyear.

Theindexmeasureshow“Toner”

comparestoallotherbeautytrendsontheseplatforms.

Itadjustsforgrowthdifferencesoneachplatformtoaccuratelyreflecttheincreaseinpopularity.

WHATISTHEPOPULARITYINDEX?

SPATE’SPROPRIETARYPOPULARITYINDEX

ThePopularityIndexfor“Toner”forUSGoogleSearchesTikTokViewintheUS.

4

WHYDOESITMATTER?

SPATE,SPROPRIETARYPOPULARITYINDEX

Discoverthebeautytrendsgainingthemosttractionandshaping

consumerpreferences.

Getaholisticviewoftrendsacrossplatforms,empoweringbetter

strategicdecisions.

UnderstandwhichcategoriesandbrandsaremoreprominentonUSGoogleSearchversusTikTok.

What,stheoveralltrend

healthacrossplatforms?

Whichtrendsdrivethe

mostengagement